Tide had a conversation on the fly with Scandal Gladiators by posting a message with a provocative image of a blood-stained blouse and the promise that Tide can get any stain out.They used the hashtag #gladiators to get viewers' attention.This short conversation is an example of which of the following?

Question

Quizplus · Accepted Answer

This conversation between Tide and Scandal Gladiators happened in real-time, as Tide posted a provocative image with a promise to remove any stain, using the #gladiators hashtag to engage with viewers who were watching the show. This shows an example of real-time marketing, where brands are able to react quickly to trending topics to engage with their audience.

Tide Had a Conversation on the Fly with Scandal Gladiators