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Gallaugher & Ransbotham's 3M Model of Social Media Dialogue Management

Question 41

Multiple Choice

Gallaugher & Ransbotham's 3M Model of social media dialogue management is useful for conceptualizing approaches to which of the following?


A) Firm generated content (FGC) .
B) Public relations crises.
C) User generated content (UGC) .
D) Social data management.
E) None of these.

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