Today,the algorithms SNSs use to deliver content in member newsfeeds make it more difficult for brand messages to reach their fans.What should marketers do in response to this development?

Question

Quizplus · Accepted Answer

Investing in paid ads in social media is the most effective way to combat the algorithms used by SNSs. This ensures that the content reaches the desired target audience and helps build brand awareness. Establishing multiple Facebook profiles is against the terms of service and can result in suspension or ban. Planning a UGC contest may increase engagement but may not necessarily address the issue of content delivery. Relying solely on organic ads to reach users may not yield desired results as they face lower reach and visibility.

Today,the Algorithms SNSs Use to Deliver Content in Member Newsfeeds