When Pepsi buys information on its competitors from a syndicated source for a SWOT analysis,it is conducting which of the following types of research?
A)Ethnographic research.
B)Social media research.
C)Secondary research.
D)Primary research.
E)Observational research.

Question

Quizplus · Accepted Answer

Pepsi is using a syndicated source, which means they are buying data that has already been collected and analyzed by a third party. This falls under the category of secondary research.

When Pepsi Buys Information on Its Competitors from a Syndicated