When a new company researches and analyzes industry databases to understand the best way to enter a market,they are engaging in which of the following types of research?
A)Ethnographic research.
B)Social media research.
C)Secondary research.
D)Primary research.
E)Observational research.

Question

Quizplus · Accepted Answer

Secondary research involves analyzing existing data from industry databases, reports, and publications to understand the market and industry trends. This aligns with the scenario described in the question. The other options (A, B, D, E) refer to different types of research methods that are not relevant to the question.

When a New Company Researches and Analyzes Industry Databases to Understand