Which of the following terms refers to the process of identifying,collecting,and analyzing information shared on social media sites in order to inform strategic marketing decisions?
A)Social monitoring.
B)Social listening.
C)Data mining
D)Primary research.
E)None of these.

Question

Quizplus · Accepted Answer

Social listening refers to the process of monitoring and analyzing online conversations about a brand or industry in order to gain insights and inform marketing decisions. It involves identifying relevant social media platforms, collecting data on conversations and trends, and analyzing the data to gain meaningful insights. Social monitoring, data mining, and primary research are related concepts, but they do not capture the specific nature of social listening in the context of social media marketing.

Which of the Following Terms Refers to the Process of Identifying,collecting,and