Which of the following refers to a research methodology that adapts ethnographic research techniques to study the communities that emerge through computer-mediated communications?
A)Survey research.
B)Observational research.
C)Ethnographic research.
D)Sentiment research.
E)Netnography research.

Question

Quizplus · Accepted Answer

Netnography research is a methodology that employs ethnographic research techniques to study the communities that emerge through computer-mediated communications such as online forums, social media platforms, and other digital spaces. It is a relatively new field of inquiry that seeks to understand the intersections between online and offline social interactions and behavior.

Which of the Following Refers to a Research Methodology That