Which of the following best describes the return on impressions model?
A)Demonstrates how many 'opportunities to see' for the target audience were generated by the social media tactics.
B)Tracks coverage across media and in different markets against sales over time.
C)Relies upon survey data to assess the effectiveness of social media marketing.
D)Measures effective resource utilization.
E)Captures how effective a company is at using capital to generate profits.

Question

Quizplus · Accepted Answer

The return on impressions model measures the number of times the target audience has an opportunity to see a particular marketing message. This metric is then compared to the cost of the social media campaign to determine its effectiveness.

Which of the Following Best Describes the Return on Impressions