Which approach offers the greatest potential for social media marketers,because it can include lagged measurements that control for the time order of events taking place online?
A)The return on investment model.
B)The return of impressions model.
C)The return on social media impact model.
D)The return on target influence model.
E)The return on earned media model.

Question

Quizplus · Accepted Answer

The return on social media impact model is the best choice as it can include lagged measurements that control for the time order of events taking place online. This allows for a more accurate analysis of the impact of social media marketing campaigns. The other models listed may not have this feature and may not provide as detailed or precise data.

Which Approach Offers the Greatest Potential for Social Media Marketers,because