Which of the following is true of the term 'dark social'?
A)It refers to web traffic that comes from outside sources that web analytics are not able to track.
B)Most social content is shared via dark social channels.
C)Most social traffic is visible to analytics programs.
D)A & B only.
E)All of these.

Question

Quizplus · Accepted Answer

Dark social refers to the sharing of content through private channels like messaging apps, email, and other means that are not tracked by web analytics programs. It is true that a significant portion of social content is shared via these channels, making it difficult for analytics to capture the full picture of how content is distributed and engaged with online.

Which of the Following Is True of the Term 'Dark