The analysis of information that establishes relationships between pieces of information in order to identify effective marketing communications strategies is called
A) CRM
B) positioning
C) data mining
D) direct marketing
E) behaviour-response marketing

Question

Quizplus · Accepted Answer

The term used for analyzing information to identify relationships between pieces of data is called data mining. It helps in identifying effective marketing communication strategies as it allows businesses to make strategic decisions based on the insights drawn from the data. Therefore, option C is the correct answer. Options A, B, D, and E do not match the given statement.

The Analysis of Information That Establishes Relationships Between Pieces of Information