Electronic trails are used in
A) psychographic segmentation
B) demographic segmentation
C) behavioural targeting
D) geographic segmentation
E) competitor analysis

Question

Quizplus · Accepted Answer

Electronic trails are most commonly used in behavioural targeting, which is the practice of serving ads or content to consumers based on their online behavior and activity. Psychographic segmentation involves dividing consumers based on their attitudes, personalities, and values, while demographic segmentation involves dividing consumers based on characteristics such as age, gender, income, and education. Geographic segmentation involves dividing consumers based on their location, and competitor analysis involves examining the strengths and weaknesses of rival companies.

Electronic Trails Are Used in