Positioning statements should
A) guide the development of marketing communications
B) detail the history of the product
C) demonstrate how to use the product
D) describe where the product is on the shelf
E) discuss the company stock value

Question

Quizplus · Accepted Answer

Positioning statements are used to guide the development of marketing communications. They provide a clear understanding of the target market and the unique value proposition of the product, which can then be used to create effective messaging and promotional materials. The other options are not related to the purpose of a positioning statement.

Positioning Statements Should