A laundry detergent commercial that compares one brand's cleaning performance to another is an example of
A) competitive positioning
B) innovation positioning
C) head-on (comparative) positioning
D) repositioning
E) product-differentiation positioning

Question

Quizplus · Accepted Answer

The fact that the commercial is comparing one brand's cleaning performance to another indicates that it is using head-on (comparative) positioning, where the focus is on directly comparing and contrasting the brand to its competitors.

A Laundry Detergent Commercial That Compares One Brand's Cleaning Performance