The 4D- rule applies to
A) loyalty-response
B) psychographic segmentation
C) developing a positioning statement
D) behavioural segmentation
E) developing advertising

Question

Quizplus · Accepted Answer

The 4D-rule (Descriptive, Decisive, Distinctive, and Defensible) is used in developing a positioning statement. It helps ensure that the statement clearly and effectively communicates the brand's unique value proposition to the target audience.

The 4D- Rule Applies to