A mission statement is the foundation of

Question

Quizplus · Accepted Answer

A mission statement is the foundation of the corporate plan as it defines the overall purpose and direction of the organization. It outlines the values, goals, and strategies that guide decision-making and operations within the company. While elements of the mission statement may be incorporated into marketing, advertising, and public relations plans, the mission statement itself is broader in scope and pertains to the entire organization.

A Mission Statement Is the Foundation of