When developing a marketing plan,the manager identifies,or targets,markets that

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When developing a marketing plan, the manager targets the markets that represent the greatest profit potential for the firm. This helps the company to allocate its resources in the most effective way and maximize its return on investment. Choosing markets that require less media exposure or a smaller media budget may impact the reach and effectiveness of the marketing plan, while selecting markets with no competition or a boutique agency may not necessarily guarantee profitability. Therefore, option C is the best choice.

When Developing a Marketing Plan,the Manager Identifies,or Targets,markets That