There are various methods to developing a marketing communications budget,one of which is based on
A) past sales
B) intuition
C) resources available
D) on future sales
E) economic trends
Correct Answer:
Verified
Q42: "To create a 75% awareness level for
Q43: Competition for attention is referred to as
A)
Q44: Communicating with members of the distribution channel
Q46: Sex, humour, celebrities and product comparisons are
Q47: Marketing communications strategies include
A) specific tactics
B) identification
Q48: "To improve public awareness of our company's
Q49: The value of publicity is generally worth
A)
Q55: A sound marketing communications plan will include
Q57: At the conviction stage, the product has
Q58: Behavioral stages consumers go through when deciding
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