Wheaties cereal tagline,"Breakfast of Champions" is an example of how a good advertising tagline
A) enhances the client relationship
B) provides more in-depth market research
C) reduces media expenditures
D) can outlast numerous advertising campaigns
E) enhances product development
Correct Answer:
Verified
Q43: An eye movement camera test measures how
Q49: Wal Mart uses this production consideration in
Q50: A brand's reputation can also influence
A) the
Q50: Day-after recall testing is used by the
Q51: Product demonstrations are used in advertisements when
Q53: In order for the audience to remember
Q56: Pickup trucks like the Dodge Ram often
Q57: Opinion-measure testing exposes an audience to
A) a
Q58: Another form of advertising research is the
Q73: Through consultation with the agency's creative team,
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