Copy is more convincing when
A) customers don't understand what makes a well-designed ad
B) readers prefer newspapers more than the internet
C) the design of an ad has little effect on purchasing decisions
D) readers have a hard time recalling ads
E) it is written in short words and sentences

Question

Quizplus · Accepted Answer

Copy that is written in short words and sentences is easier to understand and more likely to hold the reader's attention. This can increase the persuasiveness of the copy, ultimately leading to a higher likelihood of a purchase.

Copy Is More Convincing When