The profiles and consumer behaviour characteristics of newspaper readers are compiled by an industry-sponsored measurement organization called NADbank Inc.

Name: The profiles and consumer behaviour characteristics of newspaper readers are compiled by an industry-sponsored measurement organization called NADbank Inc.
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Question

Quizplus · Accepted Answer

This statement is true. NADbank Inc. is an industry-sponsored measurement organization in Canada that provides audience and consumer behaviour data for newspapers and other media outlets.

The Profiles and Consumer Behaviour Characteristics of Newspaper Readers Are