Superboards typically tend to generate
A) moderate frequency and moderate reach
B) moderate-to-high frequency and moderate-to-high reach
C) low reach and low frequency
D) low-to-moderate reach with heavy frequency
E) low-to-moderate frequency with heavy reach
Correct Answer:
Verified
Q3: There are several advantages to outdoor advertising,
Q4: To maximize the frequency of the message
Q5: Mall posters are
A) transit posters
B) backlit posters
C)
Q7: Digital sign units display ads that are
Q9: Outdoor advertising can reinforce the message of
Q15: The most commonly used form of outdoor
Q17: The only advertising medium that is growing
Q18: Full-motion video displays that offer the flexibility
Q19: The primary advantage of backlit posters is
A)
Q20: In transit-shelter advertising, the colour reproduction is
A)
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