A envelope containing a variety of offers from non-competitive products is an example of
A) solo direct mail
B) DRTV
C) co-operative direct mail
D) bounce back
E) selective direct mail

Question

Quizplus · Accepted Answer

A co-operative direct mail involves multiple non-competing companies working together to share the cost of mailing to a larger audience. The envelope containing a variety of offers from non-competitive products is an example of co-operative direct mail.

A Envelope Containing a Variety of Offers from Non-Competitive Products