Lists prepared from government, census, telephone, warranty, and other publication information are referred to as
A) house lists
B) circulation lists
C) merged lists
D) response lists
E) compiled lists

Question

Quizplus · Accepted Answer

Lists prepared from government, census, telephone, warranty, and other publication information are compiled lists. They are compiled from various sources of public records and demographics, and are often used for direct mail or telemarketing campaigns. House lists are internal lists of a company's customers or prospects, circulation lists are lists of subscribers to a publication, merged lists are lists that combine two or more other lists, and response lists are lists of people who have responded to a previous marketing campaign.

Lists Prepared from Government, Census, Telephone, Warranty, and Other Publication