The internet should be viewed as a complementary medium that supports communication strategies that are implemented by traditional media.

Question

Quizplus · Accepted Answer

Traditional media (such as newspapers, TV, and radio) and the internet serve different purposes and have different strengths. The internet can enhance traditional media's reach and effectiveness by providing additional channels for communication and engagement. Therefore, the internet should be viewed as a complementary medium rather than a replacement for traditional media.

The Internet Should Be Viewed as a Complementary Medium That