Which of the following refers to the collection of all elements in an organization's marketing mix that facilitate exchange by establishing shared meaning with its customers?
A) marketing promotion
B) promotion
C) sales promotion
D) marketing communications
E) integrated marketing communications

Question

Which of the following refers to the collection of all elements in an organization's marketing mix that facilitate exchange by establishing shared meaning with its customers? 
A) marketing promotion 
B) promotion 
C) sales promotion 
D) marketing communications 
E) integrated marketing communications

Quizplus · Accepted Answer

Marketing communications refer to the collection of all elements in an organization's marketing mix that facilitate exchange by establishing shared meaning with its customers.

Which of the Following Refers to the Collection of All