Selection of target segments is a critical step toward effective and efficient marketing communications for both business-to-business and business-to-consumer companies.Selection of target segments is a critical step toward effective and efficient marketing communications.

Question

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Selecting target segments allows companies to focus their marketing efforts on the specific group of customers who are more likely to be interested in their products or services. This, in turn, can lead to better communication with these customers and ultimately, more sales.

Selection of Target Segments Is a Critical Step Toward Effective