The concept of media is relevant to all marcom tools.

Question

Quizplus · Accepted Answer

The concept of media refers to the channels or platforms used to convey a message to the target audience. This is applicable to all marketing communication tools such as advertising, public relations, sales promotion, personal selling, and direct marketing. Each of these tools uses different media channels to reach and influence the target audience. Therefore, the concept of media is relevant to all marcom tools.

The Concept of Media Is Relevant to All Marcom Tools