A positioning statement is the key idea that encapsulates what a brand is intended to stand for in its target market's mind and then consistently delivers the same idea across all media channels.

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A positioning statement is a concise statement that summarizes the unique value that a brand offers to its target audience. This statement should be consistently communicated across all marketing channels in order to build a strong and cohesive brand image in the minds of consumers.

A Positioning Statement Is the Key Idea That Encapsulates What