Which of the following is NOT one of the reasons why organizations have been reluctant to change from a single-function,specialist model to an integrated marketing communications approach?
A) managerial parochialism
B) fear that change might lead to budget cutbacks in one's area of control
C) no way to assess the effectiveness of integration
D) fear of reductions in authority and power
E) fear of reductions in perceived expertise

Question

Which of the following is NOT one of the reasons why organizations have been reluctant to change from a single-function,specialist model to an integrated marketing communications approach?  
A) managerial parochialism 
B) fear that change might lead to budget cutbacks in one's area of control 
C) no way to assess the effectiveness of integration 
D) fear of reductions in authority and power 
E) fear of reductions in perceived expertise

Quizplus · Accepted Answer

The other four options are commonly cited reasons for reluctance to adopt an integrated marketing communications approach. However, there are ways to assess the effectiveness of integration, such as measuring the impact on sales or conducting surveys to gauge consumer awareness and perception. Therefore, option C is the answer as it presents an incorrect statement.

Which of the Following Is NOT One of the Reasons