Which of the following terms is used to mean any message medium capable of reaching target customers and presenting the brand in a favorable light?
A) touchpoint
B) contact
C) intersection
D) touchpoint and contact
E) touchpoint, contact, and intersection

Question

Which of the following terms is used to mean any message medium capable of reaching target customers and presenting the brand in a favorable light? 
A) touchpoint 
B) contact 
C) intersection 
D) touchpoint and contact 
E) touchpoint, contact, and intersection

Quizplus · Accepted Answer

Touchpoint and contact are both terms used to describe any message medium that can reach target customers and present the brand positively. Touchpoints refer to the various ways a customer can interact with a brand, while contact broadly encompasses any form of communication with customers.

Which of the Following Terms Is Used to Mean Any