Which of the following is central to the definition of marketing communications?
A) All marketing mix variables, and not just promotion alone, can communicate with customers.
B) Marketing communications is intentional rather than unintentional.
C) Purchase behavior that is delayed in nature is more desirable than immediate purchase behavior.
D) Communication tools should be handled as virtually separate practices.
E) Mass media advertising should receive consideration before other communication methods.

Question

Which of the following is central to the definition of marketing communications? 
A) All marketing mix variables, and not just promotion alone, can communicate with customers. 
B) Marketing communications is intentional rather than unintentional. 
C) Purchase behavior that is delayed in nature is more desirable than immediate purchase behavior. 
D) Communication tools should be handled as virtually separate practices. 
E) Mass media advertising should receive consideration before other communication methods.

Quizplus · Accepted Answer

Marketing communications encompass all marketing mix variables, not just promotion, as they all have the potential to communicate with customers.

Which of the Following Is Central to the Definition of Marketing