The idea that a brand's touchpoints should surround the target audience is known as _____.
A) consumer-oriented marketing
B) the media-neutral approach
C) 360-degree branding
D) the rotation principle
E) event marketing

Question

The idea that a brand's touchpoints should surround the target audience is known as _____.
A) consumer-oriented marketing 
B) the media-neutral approach 
C) 360-degree branding 
D) the rotation principle 
E) event marketing

Quizplus · Accepted Answer

360-degree branding is the concept that a brand's touchpoints should surround the target audience, creating a complete and immersive brand experience. It involves creating a consistent message and design across all channels, including traditional advertising, social media, events, and in-store experiences. This approach aims to create a seamless and cohesive brand experience that establishes strong connections with the consumer.

The Idea That a Brand's Touchpoints Should Surround the Target