Which of the following statements is true regarding the adoption of integrated marketing communications (IMC)?
A) Novice managers are more likely than experienced managers to practice IMC.
B) Firms involved in marketing services rather than products are more likely to practice IMC.
C) Business-to-business companies are more likely than business-to-consumer companies to practice IMC.
D) Less sophisticated firms are likely adherents to IMC.
E) All of these are correct.

Question

Which of the following statements is true regarding the adoption of integrated marketing communications (IMC)? 
A) Novice managers are more likely than experienced managers to practice IMC. 
B) Firms involved in marketing services rather than products are more likely to practice IMC. 
C) Business-to-business companies are more likely than business-to-consumer companies to practice IMC. 
D) Less sophisticated firms are likely adherents to IMC. 
E) All of these are correct.

Quizplus · Accepted Answer

Firms involved in marketing services rather than products are more likely to practice IMC. This is because services are intangible and require greater communication and interaction with the customer, making IMC particularly critical for service marketing. The other statements are incorrect. Experienced managers are more likely to practice IMC, business-to-consumer companies are more likely to practice IMC compared to business-to-business companies, and less sophisticated firms are less likely to adhere to IMC.

Which of the Following Statements Is True Regarding the Adoption