Marketing communicators should realize that other communication methods must receive careful consideration before _____ is automatically assumed to be the solution.
A) sales promotion
B) personal selling
C) point-of-purchase advertising
D) event marketing
E) mass media advertising

Question

Marketing communicators should realize that other communication methods must receive careful consideration before _____ is automatically assumed to be the solution.
A) sales promotion 
B) personal selling 
C) point-of-purchase advertising 
D) event marketing 
E) mass media advertising

Quizplus · Accepted Answer

Mass media advertising is often seen as the go-to solution for marketing communication, but it may not always be the most effective or efficient method. Sales promotion, personal selling, point-of-purchase advertising, and event marketing each have their own strengths and should be carefully evaluated before making a decision about which method to use.

Marketing Communicators Should Realize That Other Communication Methods Must Receive