Which of the following is NOT a key feature of integrated marketing communications?
A) Start with the customer or prospect.
B) Use any form of relevant contact or touchpoint.
C) Speak with a single voice.
D) Influence brand awareness and enhance consumer attitudes toward the brand.
E) Build relationships.

Question

Which of the following is NOT a key feature of integrated marketing communications? 
A) Start with the customer or prospect. 
B) Use any form of relevant contact or touchpoint. 
C) Speak with a single voice. 
D) Influence brand awareness and enhance consumer attitudes toward the brand. 
E) Build relationships.

Quizplus · Accepted Answer

Integrated marketing communications (IMC) focus on delivering a consistent message across all marketing channels to build customer relationships and ensure brand consistency, not directly on influencing brand awareness or enhancing consumer attitudes. These are outcomes of effective IMC, but not its key features.

Which of the Following Is NOT a Key Feature of Integrated