Publicity and advertising are alike in that both _____.
A) are paid for by the company
B) usually come in the form of news items or editorial comments about a company's products or services
C) attempt to stimulate short-term buyer behavior
D) are nonpersonal communication
E) All of these are correct.

Question

Publicity and advertising are alike in that both _____.
A) are paid for by the company 
B) usually come in the form of news items or editorial comments about a company's products or services 
C) attempt to stimulate short-term buyer behavior 
D) are nonpersonal communication 
E) All of these are correct.

Quizplus · Accepted Answer

Both publicity and advertising are forms of nonpersonal communication, as they are directed at a mass audience rather than an individual.

Publicity and Advertising Are Alike in That Both _____