The ultimate objective of integrated marketing communications is to _____.
A) increase brand awareness
B) affect the behavior of the targeted audience
C) learn how to outsell the competition
D) lower production costs
E) None of these are correct.

Question

The ultimate objective of integrated marketing communications is to _____.
A) increase brand awareness 
B) affect the behavior of the targeted audience 
C) learn how to outsell the competition 
D) lower production costs 
E) None of these are correct.

Quizplus · Accepted Answer

The ultimate objective of integrated marketing communications is to affect the behavior of the targeted audience. It is about creating a cohesive messaging strategy across all communication channels to influence the audience's buying decision and shape their perception of the brand. While increasing brand awareness and outselling the competition may be secondary objectives, the primary goal is to drive a change in consumer behavior. Lowering production costs is not a goal of integrated marketing communications.

The Ultimate Objective of Integrated Marketing Communications Is to _____