The process whereby commonness of thought is established and meaning is shared between individuals or between organizations and individuals is known as _____.
A) promotion
B) advertising
C) integration
D) marketing
E) communications

Question

The process whereby commonness of thought is established and meaning is shared between individuals or between organizations and individuals is known as _____.
A) promotion 
B) advertising 
C) integration 
D) marketing 
E) communications

Quizplus · Accepted Answer

The process described in the question is essentially about establishing mutual understanding through communication or information exchange. Therefore, the best choice is E, communications. Promotion, advertising, and marketing are all related to communication and persuasion, but they do not necessarily imply or require commonness of thought or shared meaning. Integration might be important for creating alignment or coordination but is not sufficient for establishing commonness of thought.

The Process Whereby Commonness of Thought Is Established and Meaning