The choice of appropriate marketing communications tools and media naturally flows from the answer to which of the following questions?
A) "What is the most cost-efficient communications to use?"
B) "Which communications tool best serves the company's needs?"
C) "How easy will it be to evaluate the effectiveness of the communications?"
D) "What are the communications supposed to do or accomplish?"
E) "Who is the target audience for the communications?"

Question

The choice of appropriate marketing communications tools and media naturally flows from the answer to which of the following questions? 
A) "What is the most cost-efficient communications to use?" 
B) "Which communications tool best serves the company's needs?" 
C) "How easy will it be to evaluate the effectiveness of the communications?" 
D) "What are the communications supposed to do or accomplish?" 
E) "Who is the target audience for the communications?"

Quizplus · Accepted Answer

The choice of appropriate marketing communications tools and media should be based on what the communications are supposed to do or accomplish. By knowing the objective of the communications, it is easier to determine which tools and media are best suited to reach the target audience and achieve the desired outcomes. Cost-efficiency, serving the company's needs, and ease of evaluation are all important factors, but they should not be the primary considerations when selecting marketing communications tools and media. Therefore, option D is the best choice.

The Choice of Appropriate Marketing Communications Tools and Media Naturally