_____ involves the use of any of several media to transmit messages that encourage buyers to purchase directly from the advertiser.
A) Direct response advertising
B) Personal selling
C) 360-degree branding
D) Media-neutral advertising
E) Multiple-media advertising

Question

_____ involves the use of any of several media to transmit messages that encourage buyers to purchase directly from the advertiser.
A) Direct response advertising 
B) Personal selling 
C) 360-degree branding 
D) Media-neutral advertising 
E) Multiple-media advertising

Quizplus · Accepted Answer

Direct response advertising is a type of advertising that uses various media such as television, internet, print, and direct mail to encourage customers to purchase products or services directly from the advertiser. This type of advertising requires the customer to take action, such as calling a phone number or visiting a website, to make a purchase.

_____ Involves the Use of Any of Several Media to Transmit