A key characteristic of integrated marketing communications is the building of relationships with customers.Which of the following is NOT a benefit of building relationships?
A) repeat purchases
B) loyalty toward a brand
C) enduring links between a brand and its customers
D) greater profitability
E) huge acquisition costs

Question

A key characteristic of integrated marketing communications is the building of relationships with customers.Which of the following is NOT a benefit of building relationships? 
A) repeat purchases 
B) loyalty toward a brand 
C) enduring links between a brand and its customers 
D) greater profitability 
E) huge acquisition costs

Quizplus · Accepted Answer

Building relationships with customers typically results in lower acquisition costs, as repeat customers are more likely to purchase again and word-of-mouth referrals can bring in new customers. Therefore, "huge acquisition costs" is not a benefit of building relationships.

A Key Characteristic of Integrated Marketing Communications Is the Building