Which of the following is a fundamental decision in the marketing communications decision-making process?
A) targeting
B) positioning
C) setting objectives
D) budgeting
E) All of these are correct.

Question

Which of the following is a fundamental decision in the marketing communications decision-making process? 
A) targeting 
B) positioning 
C) setting objectives 
D) budgeting 
E) All of these are correct.

Quizplus · Accepted Answer

All of these decisions are fundamental in the marketing communications process. Targeting and positioning determine the audience and the message being communicated, setting objectives outlines the goals of the campaign, and budgeting determines the resources available to execute the campaign effectively.

Which of the Following Is a Fundamental Decision in the Marketing