A brand's _____ represents the key feature,benefit,or image that it stands for in the consumer's or the target audience's collective mind.
A) equity
B) image
C) position
D) name
E) trademark

Question

A brand's _____ represents the key feature,benefit,or image that it stands for in the consumer's or the target audience's collective mind.
A) equity 
B) image 
C) position 
D) name 
E) trademark

Quizplus · Accepted Answer

A brand's position represents the key feature, benefit, or image that it stands for in the consumer's or the target audience's collective mind. Brand equity refers to the value that a brand adds to a product, service or organization. Brand image refers to the overall impression or perception that consumers have of a brand. A brand name is the word or phrase that represents a brand, while a trademark is a symbol or design that represents a brand.

A Brand's _____ Represents the Key Feature,benefit,or Image That It