The value of customer retention has been compared to a(n)_____.
A) clogged drain
B) leaky bucket
C) sand castle
D) ice sculpture
E) bee hive

Question

The value of customer retention has been compared to a(n)_____.
A) clogged drain 
B) leaky bucket 
C) sand castle 
D) ice sculpture 
E) bee hive

Quizplus · Accepted Answer

The analogy of a leaky bucket is often used to describe the effect of losing customers. Just as a leaky bucket loses water, a company loses revenue and profits when customers are lost. Therefore, customer retention is important to keep the "bucket" full and prevent revenue from "leaking out".

The Value of Customer Retention Has Been Compared to A(n)_____