Which of the following is an implementation decision in the marketing communications decision-making process?
A) targeting
B) mixing elements
C) budgeting
D) positioning
E) setting objectives

Question

Which of the following is an implementation decision in the marketing communications decision-making process? 
A) targeting 
B) mixing elements 
C) budgeting 
D) positioning 
E) setting objectives

Quizplus · Accepted Answer

Mixing elements refers to the specific tactics and channels used to convey the marketing message (e.g. advertising, public relations, sales promotion, personal selling, direct marketing). This is an implementation decision within the marketing communications decision-making process. Targeting, budgeting, positioning, and setting objectives are all important steps in developing the overall marketing communications strategy, but they are not implementation decisions.

Which of the Following Is an Implementation Decision in the Marketing