Which of the following is an example of a communication outcome?
A) increase sales to grocery stores by 10 percent
B) increase total sales by 15 percent
C) maintain existing sales levels in Japan
D) increase brand awareness by 15 percent
E) increase sales in Mexico by 15 percent

Question

Which of the following is an example of a communication outcome? 
A) increase sales to grocery stores by 10 percent 
B) increase total sales by 15 percent 
C) maintain existing sales levels in Japan 
D) increase brand awareness by 15 percent 
E) increase sales in Mexico by 15 percent

Quizplus · Accepted Answer

Increasing brand awareness is a communication outcome because it measures the effectiveness of communication efforts in increasing visibility and recognition of the brand among the target audience. The other options are examples of sales outcomes or market performance indicators.

Which of the Following Is an Example of a Communication