Which of the following is NOT a measure of communications outcomes?
A) purchase intentions
B) brand awareness
C) message comprehension
D) attitude toward the brand
E) All of these are measures of communication outcomes.

Question

Which of the following is NOT a measure of communications outcomes? 
A) purchase intentions 
B) brand awareness 
C) message comprehension 
D) attitude toward the brand 
E) All of these are measures of communication outcomes.

Quizplus · Accepted Answer

All of the choices listed (purchase intentions, brand awareness, message comprehension, and attitude toward the brand) are measures of communication outcomes.

Which of the Following Is NOT a Measure of Communications