The appearance and image of the product,including its packaging,labeling,shape,color,sounds,design,lettering,and style is _____.
A) a trademark
B) a logo
C) a symbol
D) trade dress
E) a brand

Question

The appearance and image of the product,including its packaging,labeling,shape,color,sounds,design,lettering,and style is _____.
A) a trademark 
B) a logo 
C) a symbol 
D) trade dress 
E) a brand

Quizplus · Accepted Answer

Trade dress refers to the overall visual appearance of the product, including its packaging, labeling, shape, color, sounds, design, lettering, and style, which serves to identify and distinguish the source of the product. It is a type of intellectual property protection, similar to a trademark, but it covers the overall look and feel of the product rather than a specific word, symbol, or design.

The Appearance and Image of the Product,including Its Packaging,labeling,shape,color,sounds,design,lettering,and Style