To measure marcom effectiveness,marketing executives must use the only metric that is available-profit.

Question

Quizplus · Accepted Answer

While profit is an important metric for measuring marketing effectiveness, it is not the only metric available. Other metrics such as return on investment (ROI), customer engagement, brand awareness, and market share can also be used to evaluate the success of marketing communications efforts.

To Measure Marcom Effectiveness,marketing Executives Must Use the Only Metric